Jungle Juice is a Rum Mixer made in Madagascar. It is purchased in sets of three bottles, with three different flavours; Lemon, Cantalope & Cherry. Each flavour is represented by a mascot which is an endangered animal that is native only to Madagascar. Jungle Juice is partnered with The Rainforest Fund so every bottled sold will give some of the proceeds to help preserve the Madagascan Rainforest. 

The logo is very simple and iconic. It features a wordmark that bold easy to read and recognize. The bottles themselves each feature an endangered animal. The animals are portrayed as colourful silhouette’s, to symbolize there vanishing presence, in the colour of the corresponding flavour. Bright colours were used to add vibrancy and to show that the beverages are sweet and tasty. There is also African patterns throughout the labelling to add some culture as well as maps of Madagascar to familiarize customers with Madagascar’s geographically.